Animated communication for a special starred experience
For the Blind Tasting experience at Enoteca Pinchiorri, the three-Michelin-star restaurant in Florence, we developed a series of illustrations and animated visuals designed for social media and digital communication.
The concept revolves around the three key stages of wine tasting: observe, smell, and taste.
Each phase becomes a visual metaphor where aromas, textures, and sensations emerge from the glass and take shape as playful graphic elements.
The illustration style combines expressive hand-drawn linework with soft watercolor textures, evoking the organic and sensory nature of wine. The minimal, gestural approach allows the imagery to remain light and evocative while focusing on the experience itself.
Each illustration was animated as short seamless loops, designed for social storytelling.
These individual animations were then brought together into a 40-second animated spot that narrates the tasting ritual and introduces the atmosphere of the Blind Tasting experience.
The result is a sensory-driven visual narrative that translates the complexity of wine tasting into a playful and elegant animated language.
Credits
Creative and Art Direction: Gianluca Patti and Bianca Sangalli Moretti / Illustration: Gianluca Patti, Bianca Sangalli Moretti e Andrea Francini / Animation and Clean Up: Gianluca Patti, Bianca Sangalli Moretti and Lan Zhou / Graphic Design: Studio Laura Moretti / Sound Design: Niccolò Crulli /