Animated character driven rebranding
Casa Bien is a branding agency to improve the well-being of brands and people. Based on this concept, we developed a series of isotopes that would communicate the values on which their philosophy is built.
We identified evocative key words to be used as the basis for character building for the identity of Casa Bien as: Home, Well-being, Connection, Relax, Dance, Meditation, Balance and Joy.
Credits
NORA STUDIO / Illustration and Design: Gianluca Patti and Bianca Sangalli Moretti / Animation and Clean Up: Gianluca Patti, Bianca Sangalli Moretti, Sonny D’Alò and Stefania Bolner / CASA BIEN / Creative Director: Alberto Aranda / Head of Design: Andre Arques / Art direction and graphic design: Miguel Angel Quiroga / COLLABORATORS / Strategy: Alberto García / Naming: Nom-Nam / Logo design: Bogidar Mascareñas / Photography: Sabela Andrés / Web programming: Help Humans Digital / Verbal identity: Josep Cabot / Copywriter: Antton Alonso