Iliad app launch

This animated video was created as a loading screen for the mobile application developed by Iliad, a telecommunications brand. The project focused on transforming the typical waiting time during app startup into a visually engaging journey to universe and beyond. Our team led the art direction, with the goal of exploring a variety of visual and animation styles to reflect the brand’s dynamic identity and forward-thinking approach. The animation combines motion graphics, traditional frame by frame animation, 3d assets and stop motion sequences, resulting in a rich, multi-layered visual narrative.

At the heart of the animation is a rocket, a long-standing symbol of the brand, which serves as the central character throughout the video. As the animation unfolds, the rocket transforms and adapts, moving fluidly through a variety of visual and animation styles. This metamorphosis is not only a stylistic choice but also the core narrative device, reflecting the brand’s evolution, versatility, and innovative spirit. This hybrid approach allowed us to juxtapose digital precision with handcrafted authenticity, resulting in a rich, layered animation that is both playful and refined. The outcome is a distinctive and memorable loading experience that captures the user’s attention from the very first interaction with the app