Illustration system created to define brand guidelines for Meta.
Meta set out on a mission to establish a unique illustration style that could shape its visual identity for the present and future. At the heart of this approach lies a style guide that anchors the brand’s design language, celebrating authentic human connections with a warm and inclusive touch.
Flexibility was the cornerstone of this project. In partnership with Device Studio we led the Art Direction, designing a versatile set of illustrated elements. These were crafted to be mixed and matched in modular, three-second animated videos. Featuring interchangeable backgrounds and text, the videos enabled effortless adaptation to different languages, regions, and contexts. This approach allowed the team to deliver over 2,000 unique video executions in just a few days.
Credits
Produced by BOL Production House / Directed by Device / Executive Producer Marcello Buselli / Head of Production Victoria Ventura / Producer Victoria Ventura, Mailén Gayoso / Creative Director Guille Comín / Directors Pol Solà, Guille Comín / Art Director Device (Marc Stuart, Eudald Salarich), Nora Studio (Gianluca Patti, Bianca Sangalli Moretti, Marco De Masi) / Illustration Gianluca Patti, Bianca Sangalli Moretti, Marco De Masi, Marc Stuart, Eudald Salarich, Bitasi Santos / Animation Aleksander Saharovsky, Federico Piccirillo, Jose Lorenzo, Edu Altarriba, Erik Righetti, Albert Oriol, Alberto Pozo, Vir Fillol, Guadalupe Vyleta, Sebastian Baptista / Motion Design Aleksander Saharovsky / Music & Sound Design Facundo Capece