Modular illustration system to bring a new brand world to life
To support Misura’s brand repositioning, we developed a vibrant and flexible illustration system that translates the brand identity into a cohesive and recognizable visual language. We created six illustrated worlds, each designed to tell the story of a specific product line, consumer segment and moment of the day. Every world has its own personality, yet all come together into a unified visual ecosystem that reinforces the idea of ‘Mondo Misura’: a universe built on balance, naturalness and everyday enjoyment.
Alongside these, we designed a dedicated set of ingredient illustrations that can be combined into custom compositions depending on the product. This modular approach ensures every pack has a distinctive and fresh look, while preserving brand consistency. The result is a visual language that blends warmth, authenticity and modernity, guiding consumers on their wellbeing journey with a friendly and inclusive tone.
Credits
LANDOR / Creative Direction: Andrea Maddaloni / EP: Giada Polini
/ Team: Salvatore Illeggittimo, Lorenzo Bernini, Rosalba Porpora, Alessandro Pigoni, Donatella Alquati, Mattia Castiglioni, Federica Pinetti, Florestano Compagno, Nazli Yenal, Matias Van Putten and Stefano Ammollo
NORA STUDIO / Art Direction: Gianluca Patti and Bianca Sangalli Moretti / Illustration: Gianluca Patti, Bianca Sangalli Moretti, Laura Bernardi, Jelena and Marco De Masi / Animation and Clean Up: Gianluca Patti, Bianca Sangalli Moretti, Andrea Asperges, Laura Bernardi and Gianluca Santoro
FOOD PIRATE STUDIOS / Food Stylist: Stefano Ruffato / Photography and retouch: Food Pirate Studios
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